Keeping Your Storefront Clean and Inviting to Customers

When you’re a small restaurant or beverage nook, so much of your business relies on walk-in customers. Sure, you can build a loyal following by providing an unbelievable experience, excellent food, and excellent service. However, the fact of the matter is that the life blood of your customer base comes down to your local and the number of people who walk by there.

It’s different if you are a fancy restaurant with a big advertising budget. But if you’re a coffee shop or a sandwich shop you simply won’t get by this way. Find a place on Main Street and watch the customers flow in. If you can keep them happy, then you have a business.

But even location and excellent service won’t get them in the door alone. You have to take advantage of the first impression to get them to choose your establishment over Joe Shmoe’s cafe across the street. Let’s review some basic guidelines for making this happen.

Square One: Clean and Organized

You storefront has to look impressive. That means that the sign, the doors, and the windows should all look clean and sleek. It doesn’t stop there though. What about the sidewalk that people will be traversing when they first come across your lovely establishment? It may not be your property per se, but it is certainly there for you to exploit within reason.

If you have the room, make use of the sidewalk with some outdoor seating. Don’t overdo it though, you don’t want your customers to feel crowded as they eat their croissants, and you don’t want passer-byes to feel like their stepping over someone’s lunch.

Embellish on that thought a bit more though, and try putting out some potted plants. Sure you’ll have to take them in at the end of the day, but a little bit of greenery on an otherwise gray street can attract the eyes of many.

On that note, keep it clean. It’s relatively common practice to sweep down the sidewalk at the end of the work day. Why stop there though? Keep the sidewalk extra clean by spraying it down with a pressure washer on an as needed basis. Someone dropped a milkshake? No problem, blast it down the storm drain. Check out TBEPW if you need a bit more guidance on finding an electric pressure washer that’s right for your business.

Square Two: Analyze the Competition and Dominate

With the basics in hand it’s time to get cut throat. You didn’t think that you were getting into an easy business, did you? Let’s be honest, this is one of the most difficult businesses to run that you can find. You already knew that though, right?

So what are you supposed to do? Take a look at what your competitors are doing and do it better. Way better. So much better than your competition will cry.

Take a look at the busy stores and shops and see what’s working for them. Is it signs on the door with specials? Is it advertisements on social media? Is it a trendy menu in an otherwise stale downtown? Whatever the case, you can use what they’re doing to your own advantage and amplify your business for maximum profits. Sometimes you have to get creative, but that’s what owning a business is all about.

It’s very sad to say, but owning a business of this nature is more about appearance than it is about delivering on that appearance. Of course, to stay in business for the long term you have to be incredibly impressive in your delivery. But that alone is not enough. This is not an “if you build it they will come” kind of market. Focus on getting them in the door first, and only then should you worry about keeping them there.

5 Ways a Live Guitar Player Can Brighten Your Cafe

The sound of music brings people together like nothing else can. Don’t let your cafe miss out on all the benefits that a live guitar player can bring with them. Here are the top five reasons you should consider inviting a guitar player to your cafe, and how it benefits your business.

Create an Uplifting Atmoshpere

One of the most important things to keep in mind while looking booking a live guitarist is why do people come to your cafe. Some patrons may stop by to have a relaxing cup of tea or coffee. Others may come in to study or work. Others may be looking for a motivating atmosphere to help unwind. A live guitarist is the perfect choice to please all these crowds since they create a perfect combination of stimulation, relaxation, or uplifting jams.

A Guitarist Draws in More Customers

Hiring a guitarist to play for the evening could draw in customers who may never have thought to stop by your cafe before. Most guitarists won’t hesitate to tell their friends that they’ll be playing your cafe. For you, this means a new set of customers that will be stopping by. You could even draw in some extra customers with a raffle or a giveaway – perhaps a beginner’s electric guitar would be best. You could even have the guitarist play the guitar throughout the evening before handing it off to the lucky customer. Secondly, many people who pass by your cafe on the street will hear your musician of the night. This entices them to come on in, buy a drink, and listen.

Create a Social Vibe

Music brings people together, no matter where it’s being played. You’ve probably seen scores of customers come in, order their favorite drink, and then focus on their smart phones or tablets. Hiring a live guitarist brings their focus back to the here and now. While a classical guitarist may create a relaxing vibe, a more upbeat musician may encourage people to become part of the show with dancing, singing or clapping. Creating a social vibe through music makes your cafe the place to be.

Entice Customers to Stay Longer

It’s no secret that customers that are having a good time will stay longer, and they’ll order more food or drinks. No matter what your cafe serves, customers who are into the music will want to stay, which means they’ll return to your register more and more during the show. This is also true of larger groups as well who may stay to socialize together. Inviting a live guitarist to your cafe allows you to grow some extra revenue as well as your customer base.

Increase Staff Morale

Cafes may not seem like challenging places to work, but a live musician can help improve your staff’s morale. Rather than having to work at the same pace each night, a live guitarist can help put an extra skip in your staff’s step. They may get into the music while preparing orders. This boosts customer relations, as staff will be happier and much more engaged with their customers. Plus, having a soundtrack for the night will help the night go by a little bit quicker.

Hiring a live guitarist to play at your cafe can be a positive addition to your events calendar. While some customers may be turned off by live music, especially if they’re looking for a quiet place to work or study, many others will appreciate hearing unique music and having a great time.