Coffee is the New Blood: The Psychology of Aroma

Coffee has an aroma that is rich and full of life. Whether it’s in a cup, on ground beans, or aromatic grounds, the smell of coffee adds to the aesthetic and coziness to your cafe. You may not think about how important this sense is when you’re opening up for business in the morning; however, we want you to understand what kind of impact aromas can have on people and their moods. So today we’ll talk about why coffee smells so good and how it contributes to creating a sense of nostalgia around your cafe.

Coffee has a unique and identifiable smell. It’s often associated with comfort, relaxation, and happiness. This is because the aroma of coffee triggers happy memories for many people. For example, when you smell coffee, it may remind you of your grandma’s kitchen or that time you spent at your favorite cafe studying for finals. These positive associations with coffee lead to a sense of nostalgia and happiness. Therefore, the smell itself triggers positive emotions in people’s minds when they encounter it.

In addition to triggering good memories, the aroma of ground beans and brewed coffee is also relaxing for some people. The caffeine found in ground beans gives your body an energy boost; however, there are also other compounds in coffee that have a calming effect. One of these compounds is called linalool, and it’s known to reduce stress levels. When people smell linalool, it tends to relax them and make them feel more at ease. So not only does the aroma of coffee bring back good memories, but it can also help people feel more relaxed and calm.

Finally, the smell of coffee is often associated with comfort. This is because it has a sweet and rich aroma that can be comforting to people. The smell itself reminds people of being at home or in a familiar environment. It’s this sense of familiarity that makes the smell of coffee so cozy and inviting. When customers see you brewing coffee, they feel welcomed into your space and experience a sense of belonging because the smell brings out feelings of home.

We hope that this article helped you better understand how to use coffee’s aroma in your cafe as a way to create comfort for both yourself and your customers. Aroma is just one more tool at your disposal when it comes to making your cafe a cozy and inviting space. So experiment with different coffee scents and see which ones work best for you!

5 Ways a Live Guitar Player Can Brighten Your Cafe

The sound of music brings people together like nothing else can. Don’t let your cafe miss out on all the benefits that a live guitar player can bring with them. Here are the top five reasons you should consider inviting a guitar player to your cafe, and how it benefits your business.

Create an Uplifting Atmoshpere

One of the most important things to keep in mind while looking booking a live guitarist is why do people come to your cafe. Some patrons may stop by to have a relaxing cup of tea or coffee. Others may come in to study or work. Others may be looking for a motivating atmosphere to help unwind. A live guitarist is the perfect choice to please all these crowds since they create a perfect combination of stimulation, relaxation, or uplifting jams.

A Guitarist Draws in More Customers

Hiring a guitarist to play for the evening could draw in customers who may never have thought to stop by your cafe before. Most guitarists won’t hesitate to tell their friends that they’ll be playing your cafe. For you, this means a new set of customers that will be stopping by. You could even draw in some extra customers with a raffle or a giveaway – perhaps a beginner’s electric guitar would be best. You could even have the guitarist play the guitar throughout the evening before handing it off to the lucky customer. Secondly, many people who pass by your cafe on the street will hear your musician of the night. This entices them to come on in, buy a drink, and listen.

Create a Social Vibe

Music brings people together, no matter where it’s being played. You’ve probably seen scores of customers come in, order their favorite drink, and then focus on their smart phones or tablets. Hiring a live guitarist brings their focus back to the here and now. While a classical guitarist may create a relaxing vibe, a more upbeat musician may encourage people to become part of the show with dancing, singing or clapping. Creating a social vibe through music makes your cafe the place to be.

Entice Customers to Stay Longer

It’s no secret that customers that are having a good time will stay longer, and they’ll order more food or drinks. No matter what your cafe serves, customers who are into the music will want to stay, which means they’ll return to your register more and more during the show. This is also true of larger groups as well who may stay to socialize together. Inviting a live guitarist to your cafe allows you to grow some extra revenue as well as your customer base.

Increase Staff Morale

Cafes may not seem like challenging places to work, but a live musician can help improve your staff’s morale. Rather than having to work at the same pace each night, a live guitarist can help put an extra skip in your staff’s step. They may get into the music while preparing orders. This boosts customer relations, as staff will be happier and much more engaged with their customers. Plus, having a soundtrack for the night will help the night go by a little bit quicker.

Hiring a live guitarist to play at your cafe can be a positive addition to your events calendar. While some customers may be turned off by live music, especially if they’re looking for a quiet place to work or study, many others will appreciate hearing unique music and having a great time.